BRAND STRATEGY
We see a distinction between what we call ‘logo branding’ and effective brand strategy.
We can help you turn your fleet into a cost-effective, accountable media resource.
Your Fleet Media offers a nationwide service including print/production & installation of truck signage, project management, marketing, and agency consultancy.
Currently servicing over 800 trucks of all shapes and sizes, partnered with signage installers in over 100 locations across Australia. We are a ‘best in class’ supplier meeting all your truck signage needs.
HOW it works
Quick-Change Truck Signage Solutions:
1. Quote – Based on photos and approximate dimensions provided by you.
2. Measure – Our installers visit your premises to measure your trucks and assess your worksite.
3. Produce – Based on our installer’s specs, we produce all materials.
4. Install – Installation onsite, at your premises means zero operational impact.
5. Repeat – Whenever you like.
Every step of the way, our project team will liaise with your fleet and site staff to ensure a seamless operation.
Your campaign Life Cycle
Like all other media (no matter how creative), campaign effectiveness eventually declines as the same audience is exposed to the same message.
Whilst a high impact creative generates a considerable response initially, after a period of 3-6 months the audience response rate eventually declines…proving the need to keep the message fresh.
Did you know..?
According to the ABS, there are 18.8 million registered motor vehicles in Australia.
These vehicles travelled an estimated total of 249,512 million kilometres in Australia, with an average 13,716 kilometres per vehicle.
With over 70% of the Australian population commuting by car, the audience for fleet media is growing, therefore increasing the visibility of your brand message.
Our Network
We manage fleet media campaigns via an extensive network of trained, accredited, and trusted installers.
Installers work to install truck signage onsite in teams of 2 to 3.
We currently have approximately 100 teams nationwide.
We can easily change 6-10 trucks per team per day (depending on your availability).